As posted Accenture Y Ametic, the employer of the Spanish technology, the tablets they are not as demanded as the smartphones, the computers and the televisions which are still in high demand and among the highest consumer buying preferences. And it is that 38% of Spanish consumers plan to buy a tablet in the next twelve months compared to 56% who plan to buy a smartphone, 45% who plan to buy a PC and 41% who are willing to spend the money on a television The conclusions of this study, conducted in 2014, seem to be a standard because it is being published since 2011.
What really happens is that tablet renewal is not so fast like that of smart phones that has a renewal term of 18 months and tablets last longer. In addition, as many of the functionalities of tablets have smartphones and it is preferred to invest in a device that also includes phone calls.
In any case in Spain we have up to six average devices per home: telephone, tablets, computers and televisions, with the additional feature that we are willing to increase spending on devices that offer greater added value. Although the data seems very high in many homes there is more than one television and several mobile phones. If we also incorporate the kids' computer, the company's phone and a tablet to take us for leisure, because the average is achieved without problems.
The Accenture report confirms that Spaniards are at the forefront in the adoption of smart phones or smartphones whose penetration is 84%, twelve points above the world average. In Spain we have not stopped growing because if in 2011 this percentage was 41% in three years it has doubled. Also in tablets we have a higher percentage with 41% compared to 35% worldwide. And in Spain we also have high penetration of broadband in homes which makes the devices intensively used to connect to the Internet and access the varied offer of content and leisure That can be found on the net.
