Poland is one of the countries in Europe with the lowest birth rate. The data reflect that his birth rate (number of births per thousand inhabitants in a year) in 2016 was 10.1 percent (in Spain 8.75 percent) and the fertility rate of the country (average number of children per woman) is 1,32 (Spain 1.33), when the European average is 1,7, and by itself is low.
These figures make it impossible to guarantee a stable population pyramid and is not a minor concern for the government. Therefore, with the intention that the Poles get excited about the possibility of having children, they have launched a unusual campaign that suggests that "breed like rabbits" to increase the birth rate in that country.
"If you want to be parents, follow the example of how rabbits do it"We see the bunnies playing in the meadow and a couple, while the ad narrator gives the keys to having children: “Exercise, healthy diet and little stress”.
The tone of the campaign has not done much thanks to the Poles, much less the money it has cost, just over 700,000 euros, money that they might use to encourage birth aid.
Let us also bear in mind that Poland has a conservative government and a mostly Catholic population. The Ministry of Health reported that it tries to motivate that, during their reproductive age (between 18 and 45 years), the Poles maintain a healthy life and, thus, collaborate to increase fertility
Other curious birth campaigns
Low birth rates are also a constant concern in other countries that see a severe demographic crisis, without generational relief, as no more children are born.
Denmark
Danish birth campaigns are the ones that have given the most talk. Their low birth rate has always worried them and every year they launch a new and original spot trying to convince citizens to have more sex to have more babies. In 2014 the campaign was "Do it for Denmark":
In 2015, "Do it for Mom", addressed to those who wanted to be grandparents, who probably would never have a grandson. They appealed to the grandparents' help to send their children on vacation and order a baby.
And finally, in 2016 "Do it forever", which appeals not to stop making love throughout the couple's life.
Singapore
Singapore also has a low birth rate, 9.7 percent in 2015, with a rather aggressive policy. A rap created to celebrate what they decided to call the "National Night" sponsored by Mentos (yes, candy) in which they invited couples to be "patriotic." A curious twist to
Italy
Fertility day in Italy it is a government campaign to encourage births accompanied by slogans such as “Beauty is not old. Fertility yes ”intended to raise awareness about the risks of delaying motherhood. It has been a campaign very criticized for the excessive pressure imposed on women.
Donna, the popolazione è in calo e la colpa è tua. Pray row dritta a procreare. #fertilityday pic.twitter.com/YTJMy8x28H
- claudia torrisi (@clatorrisi) August 31, 2016
"Woman, the population is going down and the fault is yours. Now it's running to procreate #fertilityday"
