Children no longer dream of being a policeman, nor a doctor now they want to be an influencer. That is what the XIII survey says "What do you want to be when you grow up?", Published in 2017 by Adecco, where this "profession" occupies the fourth position, adding 5.1% of the preferences of the respondents, behind the who prefer to be soccer players (18.2%), police (15.3%) and those who want to be linked to education (6.4%).
In this article we will go into the business that exists behind instagramers children as well as to offer a list of the most popular in this social network. What would you do if your son told you he wants to be an influencer?
The reality is that influencers marketing moves more than a year nine million euros in Spain and where brands increasingly find their place to launch covert advertising.
We trust what they recommend, key to influencers
According to Nielsen's Global Trust in Advertising Report 2015, the 83% of consumers rely on the recommendations of friends and family and 66% on the opinions posted by other users.
There is the key. An influencers is a person who is dedicated to building a faithful community around a certain theme: fashion, video games, gastronomy ... and who rely on their criteria and their recommendations, something very valuable for brands.
Although it is hard to believe, the fact that an influencer recommends a certain product suggests that we end up buying it. Total, if that person we follow tells us that it is good, it works well and has worked well, why not try it?
The little influencers, who are they?
They are children who they have a great personal brand Created on social networks. Usually stand out on Instagram or YouTube and they started relatively small, some do not exceed even the legal majority to have a profile in networks.
All this phenomenon started when some stars began to open profiles to their children and share their looks. They opened a fever that would take little to expand around the world, generating a authentic fan phenomenon and making many of these mini influencers move infarction figures and be a true role model for other children.
Most are usually linked to the world of fashion or beauty showing different looks but also sponsor events or shows for children and even decorative elements. Everything that is childish has a place in its publications. With the gradual increase in their numbers, sponsorships have also grown allowing the channel to nurture outfits and keep their followers happy.
The parents, real managers
Surely you are wondering, how do these children charge? How are they able to do those photo sessions? To manage your accounts? It all starts in the parents.
Sometimes they are the ones who motivate children to create a channel. Some of them have tables in fashion casting and moving to an Instagram or YouTube channel is another step. Others have a special gift and their parents decide to immortalize it through networks, such as instrument handling or singing. And others, however, influenced by the Internet, want to be stars of the network and cry out to have their own window in it.
Any commercial collaboration is always managed by their parents and billing is usually through influencers agencies or one of the parents as a freelancer.
Many of them have a blog and simply reading it, and knowing the age of the little ones, it is easy to know that at their young age it is impossible to have that ease of expression and that it is the parents or an agency that is behind each entry.
How much do they usually charge?
Influence marketing does not have closed prices that can be taken as a basis. Here everyone charges what they consider appropriate. Sometimes it can be quite fair and yet at other times it can be totally excessive.
It is a sector where many brands feel cheated and there is a lot of fraud. Influencers who buy followers and grow their profiles, brands that are blinded by the impressive figures of their profiles hire campaigns with them and actions that do not work and are a disaster. Why? Because the data does not accompany and the return on investment is not positive.
As for the price, there are some that They can charge € 50 for each photo posted and others reach € 1,000. When it comes to fashion themes, they always demand that the garment be sent to them and the price includes appearing in the image with it.
Some work with packs and they can offer the publication of an image and a storie on the social network or even a contest. The combinations are varied as well as the prices. It is normal to pay for the influence of the influencer, although it is quite common that very good profiles have fairly affordable prices and others with an average of standard followers have unattainable prices. As we say, it is not a regulated sector.
It is also true that there are some of them who do not charge if they like the product very much or do not want to simply market their profile and do not accept advertising.
Minors in social networks, what to consider?
In Spain, the legal age to open an account on social networks is 14 years, except those specifically for children. So how can it be that children under that age are in networks?
The answer is simple. Their parents open the profiles with all the risks that this entails:
Do we really want them to start having a digital identity so soon? We must be aware that this content will remain, unless we delete it, forever on the web.
Although we manage the profiles and our son is not in front of them, it is his image that will receive criticism or flattery.
Being influencer and growing in numbers will end up supposing a fan phenomenon, can you withstand that pressure?
Maintaining a profile of those characteristics requires a lot of work and dedication that we will take away from the game or other activities that you should do as a child. We are willing?
Commercial sponsorships require deadlines and are very demanding, must be responsible and involved in the project.
The most famous mini instagramers
@fashion_laerta: Laerta, is 7 years old and already has more than 870,000 followers. An account dedicated to fashion where we find sponsorships of brands like Guess.
Loving my sweater from @msgmkids it matches so perfectly with my new sunglasses from @italoptik ❤️
A shared post from L (@fashion_laerta) on Feb 13, 2018 at 12:36 PST
@benhampton: with only six years Ben Hampton has more than 760,000 followers. In his snapshots he is seen with different looks, sharing his daily life or with relevant people from the world of social media.
My first jazz performance was Grease; I'm Danny, she's Sandy, and that's that. ⚡️ Comment: your favorite movie couple of all time
A shared post by Ben Hampton (@benhampton) on Jan 23, 2018 at 12:39 PST
@alaia: Alaïa Costa López is the daughter of Puerto Rican actress and host Adamari López and among her publications we find snapshots of her day-to-day life and images with her parents.
Celebrating my third birthday with my parents! Ada @ adamarilopez @ tonicosta4 # AlaïaCumple3 #eltiempodediosesperfecto #todossomostios #familiacostalopez # alaïa # alaïacostalopez #adamarilopez #tonicosta #family #matrioshka #daughter #family #birthday. Thanks @mypapilot @ barjo0521 @coolcornerbistro @alibombo_ccs @balloonsbyluzpaz @bambinisoiree @fissolgroup @tinasoriginalcakes @caramelosdesign @danceandfunus @jorgetorrealba @lollifruits @susypops @painting_with_amado @kristarbubblesshow @kepenusa #youareawesome by the best pic: @jesusfoto
A shared publication by Alaïa Costa-López (@alaia) on Mar 5, 2018 at 4:43 PST
@coco_pinkprincess: Coco Hamamatsu is seven years old and is of Japanese origin. Add more than 500,000 followers in your account 100% fashion oriented and with a style capable of falling in love.
. Happy Halloween with @ farfetch . #kidzfashion #igkiddies #happyhalloween #halloweencostume # halloween2017
A COCO shared post (@coco_pinkprincess) on Oct 31, 2017 at 5:06 PDT
@clementstwins: here we not only have one influencer but two, the twin sisters Ava Marie and Leah Rose, who at the age of seven already have an account with more than 450,000 followers behind them. They are models and also have a blog managed by their mother.
Find your peace - - - @flexilexi_fitness @lillykphotography #fashion #girlmodel #la #zurimodelandtalent #dreamraytalent #modelkids #girlsfashion #photos #photography #twins #beautiful #twinmodels #identicaltwins #beauty #double #models #twinning #lsisters #lsisters #lsisters #ocmodels #identicaltwinmodels #kidsfashion #kidsmodel #photoshoot #childmodel #modellife #instakids #flexilexi_fitness
A shared publication of Ava Marie & Leah Rose (@clementstwins) on Feb 26, 2018 at 11:59 PST
@gavinduh: this seven-year-old boy surpasses 180,000 followers and draws attention for his toupee and his bad boy face. Among the publications of Gavin Duh we can find different looks and of course, its most friendly facet.
A shared publication of GAVIN DUH (@gavinduh) on Nov 14, 2017 at 6:22 PST
@milliebellediamond: he is only three years old and his fame began when he was two months old. Millie Belle Diamond is Australian and has almost 175,000 followers and has even paraded at New York Fashion Week.
Always be fabulous MBD 😂… Ermmm SWIPE to check out new season Glitter Gucci Ace in PURPLE from @ melijoe.paris !! Cutest! #guccigang 😂…
A shared publication of Millie-Belle Diamond (@milliebellediamond) on Jan 27, 2018 at 11:46 PST
@taylensmom: although the account is mainly dedicated to Taylen, who is a model and has already paraded at Miami Fashion Week, in the images we can also see her sister Aleia Grace. The profile, managed by his mother, has more than 140,000 followers.
When they bring out the donuts 🍩 😏 #dietfails # donutmesswithme… #photosforellen #cutekids #popsugar #cosmopolitanmagazine #modelstatus #funnyvideo #buzzfeedvideo #ellendegeneres #kardashians #funnykids #cutekids #buzzfeedstyle #kidmoed #model #model #model #model #model #model #model #model #model #model #model #model #model #model #model #model #model #model #model #model #model #model #model #model #model #model #model #model #model #model #model #model #model #model #model #model #model #model #model #model #model #model #model #model #model #model #model #model #model #model fashiontrend #littlebigshots #krisjenner #viralthread #holiday #funnymemes #ratemybaby #newyearnewme #newyearresolution
A shared publication of THE BIGGS SISTERS (@taylensmom) on Jan 3, 2018 at 6:47 PST
ryansecret: Ryan triumphs in stylish networks and more than 135,000 followers. The account, managed by his mother, collects images of looks mainly, as well as some promotions.
Nothing like a relaxing Sunday on mommy and daddy's @lullbed mattress. So soft and cozy! Ahhh I can do this every day! :) #getYourLullon #sundayRelaxation #RyanSecret #ad
A shared publication of R Y A N S E C R E T ®️ 🇷🇸🇵🇷 (@ryansecret) on Nov 19, 2017 at 12:09 PST
@inlovewithkaren: this Spanish has more than 65,000 followers. Currently Karen is a candidate for MasterChef Junior 5 and has a blog managed jointly with his mother and nominated for best children's blog 2017 by Madresfera.
And I who wanted to start climbing Spring looks ... and it's the coldest day of the year ... hahaha Snow in your house? ❄️ ❄️ ⛄️❄️❄️❄️❄️❄️❄️❄️❄️❄️❄️ #inlovewithkaren # karenmcj5 #mcjunior # mcjunior5 #masterchefjunior # masterchefjunior5
A shared post by Karen (@inlovewithkaren) on Feb 28, 2018 at 5:33 PST
