The next 3 and 4 of July will be held in the City of Arts and Sciences of Valencia the Fourth edition of the El Chupete International Children's Communication Festival, a very original proposal that rewards advertising and communication aimed at children.
The idea arose with a very necessary objective in these times that we live: to raise awareness about the importance of messages addressed to children and to reward creative and responsible communication.
The interesting thing is that in addition to a jury composed of advertising professionals, psychologists and educators, it will be the children themselves (no less than about 4,900 children between 10 and 14 years old) who will choose the best television commercial of the year.
This year, the central theme is the game and children's leisure. As the poster says, "children see everything as a game", so the information they receive through the media has to be very careful, although unfortunately it is not always the case.
We have already sometimes expressed our concern about the negative messages children receive, so it is very motivating that there are festivals such as El Chupete to reward those who do well.
After the celebration of the festival we will tell you what the winning announcements have been.
